Generative Engine Optimization

When customers ask AI who to call, the answer should be you.

Google gave you ten blue links to fight over. AI gives one answer. GEO is how your business becomes it - across ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.

  • Named by AI assistants, not just ranked on Google
  • Built on the sources AI actually trusts
  • Your AI visibility, reported monthly in plain English

One strategy. Every answer engine.

  • ChatGPTChatGPT
  • GeminiGemini
  • PerplexityPerplexity
  • ClaudeClaude
  • Google AI OverviewsGoogle AI Overviews
The shift

Search didn’t die. It moved inside the answer.

800M+

people use ChatGPT every week (OpenAI, 2025)

1B+

Google users now see AI Overviews above the links (Google)

−25%

projected drop in traditional search volume by 2026 (Gartner)

1

name most AI answers have room for. That’s the whole fight.

Sources: public figures reported by OpenAI, Google, and Gartner. Directional, not our invention.

The invisible problem

Great SEO. Invisible to AI.

Page one, still passed over

You rank on Google - and ChatGPT still recommends your competitor by name. Rankings and answers are different games.

One answer, not ten links

AI replies name one or two businesses. If you’re not in them, you don’t exist in that conversation.

The zero-click buyer

More buyers end their search inside the answer. They never reach the results page you spent years optimizing.

You can’t buy your way in

Organic AI answers can’t be purchased. They’re earned from what the models read about you - and they compound.

What GEO includes

How a business becomes the answer.

AI visibility audit

Where you show up today across ChatGPT, Gemini, Perplexity, and AI Overviews - and where your competitors do.

Entity foundation

Schema, structured data, and consistent business facts across the web, so the machines know exactly who you are.

Answer-ready content

Pages written to be quoted: direct answers, real expertise, the questions your buyers actually ask.

Citations AI trusts

Reviews, directories, and industry sources the models actually pull from when they write an answer.

Technical readiness

llms.txt, crawlability, clean structure - the plumbing that decides whether AI can read you at all.

Monthly visibility report

Your share of the answer, tracked across every major assistant. Plain English, real numbers.

The method

From invisible to cited.

Audit

We run the prompts your buyers ask across every assistant and map exactly who gets named today.

Foundation

Entities, schema, and answer-ready pages - the facts machines can quote with confidence.

Authority

Reviews, citations, and mentions on the sources AI already trusts. This is what moves the answer.

Report

Every month: your share of the answer, assistant by assistant. You’ll watch your name enter the conversation.

Side by side

GEO next to what you’re doing now.

Optimized for AI answers

R.A.S GEOYes
SEO-only agencyNo
Doing nothingNo

Tracks mentions across assistants

R.A.S GEOYes
SEO-only agencyNo
Doing nothingNo

Earns citations models trust

R.A.S GEOYes
SEO-only agencySometimes
Doing nothingNo

Classic SEO included

R.A.S GEOYes
SEO-only agencyYes
Doing nothingNo

Same team as your ads + site

R.A.S GEOYes
SEO-only agencyNo
Doing nothingNo

Built on the stack behind the answers

  • ChatGPTChatGPT
  • GeminiGemini
  • PerplexityPerplexity
  • ClaudeClaude
  • GoogleGoogle
  • Google AnalyticsGoogle Analytics
Questions

Plain answers.

No - it sits on top of it. The same foundations that rank you on Google feed the models. GEO adds the layer classic SEO ignores: entities, citations, and content the assistants can actually quote.

The audit and foundation land in the first weeks. Mentions build over months as models refresh what they read. Anyone promising a date is guessing - we promise the inputs and show you the trend line.

No one can - the models decide. What we control is everything they read before deciding: your facts, your sources, your reviews, your content. That’s the honest version of this service.

A tracked set of buyer prompts, who each assistant names, your share of those answers, and the citations you gained - month over month.

Best of all, actually. Local answers are the shortest - usually one name. Winning that one slot is worth more than a page of blue links.

Different channel - that one you can pay for, and we run it too. See our ChatGPT advertising page.

Free audit

Find out what AI says about you.

Free audit: we run your buyers’ prompts across the assistants and send you what comes back - with your name or without it. No obligation.

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