ChatGPT advertising: your ad, inside the answer

It appears alongside or within the answer, labelled as sponsored, and reads like a natural continuation of the conversation: a suggested provider when someone asks "who should I hire to build a custom CRM", rather than a banner.

The channel is rolling out by country and category. We arrange early access and prepare the campaign in advance, so the moment your market opens you are live before competitors.

Pricing follows the intent of the question and the competition, like search ads. At this stage costs are typically well below Google and Meta because few advertisers are in the channel. We work with a fixed monthly budget and report cost per lead and per client.

Advertising is paid: you pay to appear in the answer. GEO is organic: you build the content and citations so the model chooses you on its own. They complement each other, just like paid search and SEO.

Every ad links to a tracked landing page and every lead lands in your CRM with the conversation as its source, so you see not just clicks but appointments and clients from the channel, and what each one cost.