Google gave you ten blue links to fight over. AI gives one answer. GEO - Generative Engine Optimization - is how your business becomes it: we build the facts, sources, and content the models read, across ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews.
R.A.S Group is a GEO agency. Generative engine optimization, also called AI search optimization, answer engine optimization or LLM optimization, is the work that gets your business named when customers ask ChatGPT, Gemini, Perplexity or Google AI Overviews who to call. Where classic SEO competes for a spot on a results page, AI SEO competes for a mention inside the answer itself. We do GEO for small and mid-sized businesses and for larger companies, in English and Hebrew.
Rankings and answers are different games. This is the full playbook for the second one - from audit to the month-over-month report.
We run the prompts your buyers ask across every assistant and map exactly who gets named today - you or your competitors.
Schema, structured data, and consistent business facts across the web - so the machines know exactly who you are.
Pages written to be quoted: direct answers, real expertise, and the questions your buyers actually ask.
Reviews, directories, and industry sources the models actually pull from when they write an answer.
llms.txt, crawlability, and clean structure - the plumbing that decides whether AI can read you at all.
Your share of the answer, tracked assistant by assistant. Plain English, real numbers, month over month.
From invisible to cited - a method that promises the inputs and shows you the trend line.
We run your buyers' real questions across ChatGPT, Gemini, Perplexity, and AI Overviews - and document who gets named.
Entities, schema, and answer-ready pages - the facts machines can quote with confidence.
Reviews, citations, and mentions on the sources AI already trusts. This is what moves the answer.
Every month: your share of the answer, assistant by assistant. You'll watch your name enter the conversation.
AI replies don't show a results page - they name one or two businesses. This is what that moment looks like, and what decides who gets picked.
Who's the best lawyer near me?
Based on reviews and proven expertise, Your business is a standout choice in your area.
Your name inside the answers buyers actually see
A foundation of facts and citations that compounds
A monthly report that shows exactly where you stand
GEO (generative engine optimization) is the practice of getting large language models such as ChatGPT and Gemini to cite your business in their answers. SEO fights for a position in a list of links; GEO fights to be the name the model chooses, which depends on structured facts, sources the models trust, and content that answers questions directly.
We start with a visibility audit: asking ChatGPT, Gemini and Perplexity dozens of the questions your customers ask and recording who gets mentioned. Then we build your entity foundation (profiles, directories, structured data on your site), create content that answers those exact questions, and earn citations in the sources the models read. Every month we re-run the questions and report how many now return you.
First movement typically shows within 4 to 8 weeks, because several models read the web live. Stable visibility across dozens of questions typically takes 3 to 6 months, depending on competition and how much content and how many citations already exist.
No. In local and niche markets the models are often not settled on "the answer" yet, so a smaller business that gets its facts in order first can take the mention. We work with local service businesses as well as companies selling nationwide.
It extends it. Google itself shows AI Overviews above the results, so the same work serves both channels. If you already invest in SEO, GEO is the next layer; if you are starting now, both can be built together.
Each service is powerful on its own - together they form one complete digital solution that covers everything.
End-to-end paid campaigns on Meta, Google, TikTok & LinkedIn
Managed ads inside ChatGPT - in before the crowd
Google Business Profile & map-pack visibility
Your Google Business Profile, worked every month
Every inquiry screened - the qualified ones booked
CRM, inventory, dashboards & automations
Sequences that reply, remind & nurture on their own
Brand sites & campaign landing pages that convert
Updates, backups, security & monthly content changes
Shopify, WooCommerce or custom - built to sell around the clock
Process analysis, strategy & your real numbers, read with you
Share what your business needs - we'll come back with a tailored solution.