R.A.S Group
Solar

Qualified appointments, not junk leads

We build solar companies the full appointment engine: ads written to book face-to-face sits, screening that filters out renters and bad-fit roofs before a truck rolls, dispatching straight into your closers' calendars, and the real numbers behind every sit and every signed deal.

Appointments - never resoldEvery homeowner screened before bookingReminders that cut no-shows
In short

For solar companies the problem is almost never the panels; it is solar leads that never turn into sits. We build solar marketing that brings homeowners, screen them by roof, ownership and usage, run solar appointment setting that puts qualified solar appointments straight onto your closers' calendars, and manage everything in a solar CRM that shows the true cost of every appointment and every deal.

Industry challenges

Sound familiar?

Your closers are good - but only when the appointment is real, the homeowner is actually there, and the roof qualifies. Three pain points we see across solar companies:

  • Junk leads that burn the day

    A generic agency sells you confused clicks off a misleading ad - renters, bad-fit properties, people who never asked about solar. Your rep burns 40 minutes of gas and truck time on a no-sit, and the day's gone.

  • Bad-fit homes booked by mistake

    An appointment gets set on a rental, a mobile home, or a shaded roof that will never pencil - nobody screened it first, so your team eats the drive and the site survey comes back dead.

  • No-show bleed

    The appointment was set, the rep drove out, nobody answered the door. Without confirmations and reminders running around the clock, booked homeowners quietly disappear - along with gas, time, and morale.

Here's what it looks like with us

Ads, screening, dispatching, and reporting - one connected system: only screened homeowners on real, qualifying roofs reach your closers, booked straight into your CRM, with reminders protecting every sit and a clear cost behind every deal.

What we build

Your complete solution

Four components that work as one unit - from the first ad impression to a signed deal on a qualified roof.

Appointments, not just leads

Meta, Google, and TikTok campaigns built to book face-to-face sits. Every homeowner is screened for ownership, property type, roof condition, and bill size before an appointment is ever set - and never resold.

Paid AdvertisingView service

Sit-downs booked into your CRM

Dispatching drops the qualified appointment straight onto a closer's calendar, confirmations and reminders cut the no-shows, and simple playbooks keep the survey and paperwork right the first time.

CRM & Business SystemsView service

A name homeowners trust

A fast website, a dialed-in Google Business Profile, and local SEO plus GEO - so when a skeptical homeowner checks you out before the sit, or asks AI which installer to trust, your company is the answer.

Websites & Landing PagesView service

Real cost per sit and per deal

Your true cost per appointment, sit rate, close rate, and what a clean install actually nets - reviewed with you, so budget goes to the areas and offers that book real sits.

Analytics & ConsultingView service
Typical results

What happens when everything is connected

0

screening checks before a truck rolls - ownership, property type, roof condition, and bill size

0

appointments shared or resold - every sit is exclusively yours

0/7

confirmations, reminders, and follow-up protecting every booked appointment

* Figures represent typical results from projects in this industry - actual outcomes vary by organization.

Integrations

Connects with what you already use

Your appointment engine connects to the tools that fill calendars - advertising platforms, your CRM and dialer, and the automation layer that keeps every sit confirmed.

Google Ads
Meta
TikTok
WhatsApp
HubSpot
Make
Zapier
Google Analytics
All integrations

Questions, answered

By what decides whether there is a deal: homeownership, roof type and orientation, the size of the electric bill, and willingness to meet. Anyone who does not meet the criteria does not reach the calendar, and your rep does not drive out for nothing.

It depends on the market and the channel, but the right measure is cost per signed deal. We track both numbers and move budget toward the channel that produces deals, not just sits.

Automatic SMS reminders, re-confirmation the day before, and a short preparation note for the homeowner. For most companies this cuts no-shows substantially.

Yes. For a small installer it manages inquiries, appointments and installs. For a larger sales org it routes leads to teams, measures reps and connects to the install partner.

Yes. Our English-language services and landing pages are built for US solar installers and sales organizations, including appointment setting and lead qualification before the rep goes out.

More expertise

More industries

Same complete solution, different fit - every industry gets an approach that speaks its language.

● Get in Touch

Tell us about your business challenge

Share what your business needs - we'll come back with a tailored solution.

  • Response within one business day
  • Free first discovery call
  • No commitment, no fine print
Prefer email? info@rasgroup.io