R.A.S Group
Real Estate

From lead to keys - no deal falls through

Brokerages, teams, agents, and developers don't lose deals because of the market - they lose them because leads scatter and the first office to answer wins. We build property and lead CRM that screens and routes every inquiry, project and agent sites that sell, and targeted campaigns - with a live dashboard that shows exactly what each closing costs.

Brokerages, teams, agents & developersEvery lead screened & routed automaticallyLive reporting down to cost per closing
In short

A real estate CRM has to track two things that never stop moving: properties and leads. We build property management software that connects the two, with real estate marketing that brings real estate leads screened by budget and area, automatic routing to the right agent, reminders that never miss a follow-up, and an agent website or project website that feeds everything straight into the system.

Industry challenges

Sound familiar?

In real estate, the distance between a lead and a deal is measured in response time and consistent follow-up. The three biggest pain points in the industry:

  • Leads that scatter - and go to whoever answers first

    Inquiries come in from the listing portals, Facebook, and phone. Anything not answered within minutes closes with the competition - and portal leads are often sold to several offices at once.

  • Deals leak quietly

    Who got a proposal, who is in mortgage review, when the next meeting is - it lives in the reps' heads, a group chat, and a spreadsheet updated sometimes. Nobody owns the lead to the finish.

  • No clear picture of the numbers

    How many leads came in, what each one cost, which sources produce closings, how each agent is converting - answers that take days to assemble manually, if they exist at all.

Here's what it looks like with us

Every inquiry is captured automatically, screened for budget, timeline, and area, and routed to a rep who is alerted in seconds. Every deal has a clear stage - and management opens one dashboard and sees the whole pipeline, down to cost per closing.

Typical results

What it's worth in deals

0min

response time to a new lead - automatic routing to a rep with a WhatsApp alert

0%

more meetings from the same lead volume, thanks to automated follow-up that misses no one

0%

drop in cost per lead after audience targeting and full campaign measurement

* Figures represent typical results from projects in this industry - actual outcomes vary by organization.

Integrations

Connects with what you already use

We connect to the lead channels and marketing tools already working in the field - every inquiry, from every source, arrives in one place.

Meta
Instagram
Google Ads
WhatsApp
HubSpot
Make
Google Sheets
Google Analytics

Questions, answered

A real estate CRM also manages the property: photos, price, status, matching to leads by their requirements, and a history of who viewed what. A lead that fits a listing appears automatically instead of being looked up in a spreadsheet.

A short sequence by SMS or form: budget, area, timeline, financing. Whoever passes gets a showing booked onto the agent's calendar, and whoever does not enters automated nurture until they are ready.

Yes. Real estate marketing includes Google and Meta campaigns for a project or a listing, a dedicated landing page, and measurement of cost per showing and per closed deal, not just per lead.

Yes, inquiries from portals enter the CRM automatically with their source and get the same screening and reply as inquiries from your website.

A first version of the CRM with listings, leads and routing goes live in 3 to 5 weeks. A website or campaigns are added in parallel.

● Get in Touch

Tell us about your business challenge

Share what your business needs - we'll come back with a tailored solution.

  • Response within one business day
  • Free first discovery call
  • No commitment, no fine print
Prefer email? info@rasgroup.io