Marketing counsel for law firms

Signed cases
not shared leads.

Stop paying for the same lead five other firms bought. We run the ads, screen every inquiry for case type and jurisdiction, and build intake that answers in seconds - so exclusive, qualified prospects reach your firm first, not whoever called back fastest.

  • Personal Injury
  • Family Law
  • Criminal Defense
  • Estate Planning
  • Immigration
  • Business & Employment
  • Exclusive inquiries - never resold
  • You stay in control
  • Open reporting - every number we see
0

case inquiries shared with another firm - ever

<60 sec

first response to every inquiry - day, night, weekend

24/7

automatic follow-up, so no prospect dies in your voicemail

Which one is you?

Four ways firms end up here. One system underneath.

Different starting points, same destination - an intake pipeline your firm controls. State your situation.

Sound familiar?

The firm owner's grind

You went to law school to practice law - not to babysit lead brokers, chase missed calls, and wonder whether referrals show up this month. But that's where the day goes.

With R.A.S, exclusive prospects are screened for case type, jurisdiction and fit before they reach you, intake responds in seconds and follows up automatically, and you finally see your cost per signed case and which matters are worth pursuing.

01

Paying for leads five other firms also bought

A broker sells you a 'lead' that's already sitting in four other firms' inboxes - wrong case type, wrong jurisdiction, often no real matter at all - and you pay full price whether it signs or not. You're renting tire-kickers and calling it marketing.

02

Prospects lost at intake

A real prospect calls after hours or on a busy trial day, hits voicemail, and by the time anyone calls back they've already retained the firm that picked up first. The inquiry was yours - and you lost it on a missed call, not on the merits.

03

Feast-or-famine, with no idea what a case costs you

When referrals and a few past clients dry up, the phone goes quiet - and you can't say your cost per signed case, which matter types actually pay, or whether your marketing is making money or burning it.

Testimony

On the record.

Robert G. - Personal Injury · Houston, Texas

My cost per signed case dropped by a third

“I spent years buying shared leads and racing five other firms to the same phone call. These inquiries are mine alone, screened before they hit intake. My cost per signed case dropped by a third, and I can actually see that number every month.”
Robert G.Personal Injury · Houston, Texas
Maria S. - Family Law · San Antonio, Texas

Booked ten days out

“Family law consults are emotional, and people call whoever answers first. The intake system responds in seconds, day or night. My consult calendar went from half empty to booked ten days out, and they show up already knowing my retainer.”
Maria S.Family Law · San Antonio, Texas
James D. - Criminal Defense · Philadelphia, Pennsylvania

Books the consult before I even wake up

“In criminal defense the phone rings at 2am or not at all. Their intake picks up every call and books the consult before I even wake up. Last month I signed four cases that would have gone to whoever answered next.”
James D.Criminal Defense · Philadelphia, Pennsylvania
Sandra O. - Immigration Law · Chicago, Illinois

Consult requests tripled

“My clients find lawyers through Google in their own language, and I was invisible there. The new site changed that completely. Consult requests tripled, and the screening means my paralegal stops wasting hours on cases we cannot take.”
Sandra O.Immigration Law · Chicago, Illinois
Harold F. - Estate Planning · Columbus, Ohio

Eleven new estate plans in the first quarter

“I built this practice on referrals for thirty years and assumed online marketing was for the billboard firms. Turns out families search for exactly what I do. Eleven new estate plans in the first quarter, all from people I never would have met.”
Harold F.Estate Planning · Columbus, Ohio
Denise W. - Managing Partner · Denver, Colorado

That report runs my Mondays

“I manage five attorneys, and my biggest problem was never leads, it was knowing what each case cost us to sign. Now I get one report with real numbers. We cut two campaigns that were bleeding money and doubled down on what works. That report runs my Mondays.”
Denise W.Managing Partner · Denver, Colorado

Every review here is from a real R.A.S Group client, shared with their permission.

Entered into evidence

The commitments behind every case we send.

Every dollar on the record

Your cost per signed case, reviewed with you weekly. Nothing padded, nothing hidden.

Exclusive to your firm

One market, one firm. Your inquiries are never resold to the office across the street.

Answered in under 60 seconds

Day, night, weekend. The first firm to answer is usually the firm that signs.

Your complete partner

Everything it takes to keep your calendar full of qualified consults under one roof

Not five vendors pointing fingers while an inquiry slips through intake. One team that runs your ads and screening, builds your intake system, gets you found and trusted on Google, and shows you what every case type and ad dollar is really costing you.

Exhibit A
Paid ads + screening

Exclusive prospects, screened first

Paid ads written for the exact case types you want - run only for your firm, never resold. Every inquiry is screened for case type, jurisdiction, and fit before it reaches intake. Kept within bar advertising rules.

3 screenscase type · jurisdiction · a real matter - every inquiry, before it reaches you
Exhibit B
Intake systems

An intake that answers first

A CRM with instant-response intake, automatic follow-up, reminders, and e-signature retainers - so the prospect who used to die on a missed call books a consult instead. Your data, your client list, your control.

2 a.m.an inquiry at 2 a.m. gets the same instant answer as one at 2 p.m.
Exhibit C
Website + Google

The firm clients find and trust

A fast website, a fully built Google Business Profile, and a system that makes it effortless for clients to leave a Google review - so you look established and findable before anyone calls. Built to stay within bar advertising norms.

“near me”the search your next client runs - every asset we build is aimed at it
Exhibit D
Numbers + counsel

Know your cost per signed case

Cost per qualified inquiry, intake conversion rate, and cost per signed case by matter type - reviewed with you, so you fund the case types that pay and cut the ones that don’t.

$ / casethe one number that says whether marketing pays - on the record weekly
For your practice

Dialed in to your practice area.

The same complete engine - ads and screening, intake systems, website, and cost-per-case clarity - tuned to how your specific practice actually intakes and signs clients. Open yours to see exactly what we deliver.

Ads

Real injury inquiries, not fender-benders

Exclusive paid ads for the case types you want - auto, slip-and-fall, work injury - screened for injury type, jurisdiction and fit, so you talk to prospects with a real claim, not minor no-injury fender-benders or matters outside your practice.

Intake

Booked before a competitor calls back

An intake CRM with instant response, day or night, plus automatic follow-up and e-sign retainers - so the injury inquiry that used to die on an after-hours voicemail gets a booked consult before the billboard firm down the road ever calls.

Web & Google

Found and trusted for 'injury lawyer near me'

A fast website, a fully set-up Google Business Profile, and steady 5-star reviews - so when an injured person searches your area, you're the established firm they find and trust, not just the loudest TV ad.

Numbers

Know your cost per signed case

Clear numbers on cost per qualified inquiry, intake conversion and cost per signed case by claim type - so you fund the case types that pay and stop spending on the ones that don't.

The outcomeA steady flow of exclusive, qualified injury inquiries - answered first and booked, not lost to a faster competitor.
Ads

Qualified, local, ready to talk

Exclusive ads for divorce, custody and support, screened for your jurisdiction and people ready to hire now - so emotionally-charged consults are with real prospective clients, not someone venting or shopping every firm in town for free.

Intake

Smooth, booked consults - handled gently

An intake CRM that responds instantly, books the consult, and sends reminders and the retainer - so a stressed caller in a hard moment gets a calm, fast response and a booked appointment instead of voicemail, and no consult slips.

Web & Google

The trusted local family firm

A fast, reassuring website, a fully set-up Google Business Profile, and steady 5-star reviews - so someone facing divorce or a custody fight finds a firm that looks steady and trustworthy when they're at their most anxious.

Numbers

Price and pursue the right matters

Clear numbers on cost per consult, retainer conversion and what each matter type costs you to win - plus help thinking through consult and retainer pricing so your booked consults are worth your time.

The outcomeA calendar of booked consults with qualified local prospects - handled with care.
Ads

Urgent, local, real inquiries

Exclusive ads for the charges you defend, screened for jurisdiction and real matters - so when someone (or a panicked family member) searches after an arrest, the inquiry that reaches you is local and serious, not a shared broker lead.

Intake

24/7 instant intake that books the consult

An intake CRM that answers in seconds at 2am, books the urgent consult, and sends the e-sign retainer with automatic follow-up - because after an arrest, the firm that responds first and looks established is the one that's easy to retain.

Web & Google

Found and trusted when minutes matter

A fast website, a fully set-up Google Business Profile, and steady 5-star reviews - so a frightened defendant or their family finds the firm Google ranks and reviews vouch for, right when they're choosing in a panic.

Numbers

Know what each charge type costs you

Clear numbers on cost per qualified inquiry, after-hours conversion and cost per signed case by charge type - so you invest where the urgent, retainable matters come from.

The outcomeMore urgent consults booked because you answered first, looked trustworthy, and made retaining easy - around the clock.
Ads

Education-led, package-ready inquiries

Exclusive ads for wills, trusts and probate that lead with education and trust, screened for your area and people genuinely planning - so you fill consults with prospects ready to talk packages, not just browsing.

Intake

Nurture the slow 'yes' to a booked consult

An intake CRM with instant response, automatic long-horizon follow-up, and e-sign engagement letters - so a prospect weighing a will or trust for weeks stays warm until they book and retain, instead of quietly forgetting.

Web & Google

The trusted firm behind your planning content

A fast, education-led website, a fully set-up Google Business Profile, and steady 5-star reviews - so families researching estate planning find an authority they trust with a deeply personal decision.

Numbers

Price packages and know your numbers

Clear numbers on cost per consult, package conversion and cost per signed matter - plus help thinking through pricing for your will, trust and probate packages so the work is worth pursuing.

The outcomeA steady stream of booked planning consults, nurtured patiently until families are ready to retain.
Ads

Qualified case-type inquiries, in their language

Exclusive, multilingual ads for the case types you handle - family petitions, work visas, green cards, citizenship - screened for case type and basic eligibility so you talk to prospects with a real, fitting matter, not anyone hoping for free advice.

Intake

Organized intake for document-heavy, long cases

An intake CRM with instant response, document checklists, and automatic follow-up across long timelines - so paperwork-heavy matters stay organized from first contact, nothing gets lost, and clients don't drift during a multi-month process.

Web & Google

Found and trusted across communities

A fast, multilingual website, a fully set-up Google Business Profile, and steady 5-star reviews - so families and workers find a firm they trust in the language they search, not a faceless shared-lead service.

Numbers

Know which case types pay

Clear numbers on cost per qualified inquiry, retainer conversion and cost per signed case by case type - so you focus on the matters worth pursuing across your long case timelines.

The outcomeQualified, multilingual case-type inquiries handled with organized intake and follow-up that lasts the whole timeline.
Ads

Authority-led, qualified inquiries

Exclusive ads and authority content for the work you want - contracts, disputes, employment matters, formations - screened so you hear from serious businesses and individuals with a real matter, not free-consult shoppers.

Intake

Follow-up that keeps the retainer warm

An intake CRM with instant response, automatic follow-up, and e-sign engagement letters that nurtures slower B2B decisions from first inquiry to signed retainer - so an ongoing-counsel conversation never goes cold while you're heads-down on a matter.

Web & Google

The credible firm decision-makers trust

A fast website with authority content and case results framed within the rules, a fully set-up Google Business Profile, and steady 5-star reviews - so business owners and professionals see a firm worth a real engagement.

Numbers

Build for retainers and client value

Clear numbers on cost per qualified inquiry, retainer conversion and the value of an ongoing client over time - so you invest in the work that turns into recurring relationships, not one-and-done matters.

The outcomeA steady flow of qualified business and individual inquiries that lead to retainers and ongoing work.

Don't see your practice area? We tailor the same system to it - always within bar advertising rules.

How it works

From shared leads to exclusive, screened inquiries.

  1. I

    Audit

    We map your practice areas, your jurisdictions, where your last signed cases actually came from, and your current cost per case - no guesswork.

  2. II

    Build

    We write the compliant ads and screening, set up the intake CRM with instant response and e-sign, build your site and Google profile, and wire up reporting - around how your firm actually intakes and signs.

  3. III

    Launch

    Exclusive, screened prospects start coming in; instant-response intake and automatic follow-up keep every one warm until they book a consult or retain.

  4. IV

    Scale

    We put more budget behind the case types that sign, tighten the screening that protects your consult time, and hand you the numbers behind your cost per signed case.

Your campaigns. Your inquiries. Your data.

Everything we run is built for your firm alone - no inquiry is ever resold or shared with another firm.

Due diligence

Read the side-by-side before you retain anyone.

Who gets the inquiry

R.A.SYour firm. Only your firm.

Lead brokers: You + four other firms

Generalist agency: Depends who asks

Speed to intake

R.A.SAnswered in seconds - automatically, at any hour

Lead brokers: You’re on your own

Generalist agency: Office hours

Screening

R.A.SCase type, jurisdiction, and fit - before it reaches you

Lead brokers: None - you pay either way

Generalist agency: Rarely, and never by case type

Reporting

R.A.SCost per signed case, reviewed weekly

Lead brokers: None

Generalist agency: Impressions and clicks

Focus

R.A.SYour whole funnel - ads, intake, website, numbers, one team

Lead brokers: Selling the same list to whoever pays

Generalist agency: Every industry at once

Discovery, not spin

The numbers we put on the record.

We don’t promise outcomes - no honest marketer can. We commit to what we control: exclusivity, speed, and reporting you can cross-examine.

100%

of your ad spend reported - every dollar accounted for, nothing padded

Weekly

a numbers review with a real person who knows your file - not a quarterly PDF

1

direct line to the person running your account - not a ticket queue

Entered into your weekly report
Cost per qualified inquiry
what a screened, exclusive inquiry actually costs - measured after the junk is filtered out, not before
Intake conversion rate
how many inquiries become booked consults - the number that exposes a leaky intake
Cost per signed case
broken out by matter type - the number that decides which case types deserve your budget
Three attorneys reviewing campaign numbers together on one laptop
The weekly review: one screen, your numbers, a person who knows your file.
No rip-and-replace

Plugged into the tools your firm already runs on.

We work with the intake, calendar, and case-management tools you already use - and add only what's missing, like instant-response intake, e-sign retainers, and automatic follow-up. No rip-and-replace.

  • Google AdsGoogle Ads
  • MetaMeta
  • InstagramInstagram
  • TikTokTikTok
  • GoogleGoogle
  • HubSpotHubSpot
  • MakeMake
  • ZapierZapier
  • Google AnalyticsGoogle Analytics
  • ChatGPTChatGPT
  • ClaudeClaude
  • GeminiGemini
  • PerplexityPerplexity
  • n8nn8n

Somewhere in your market, someone is choosing a lawyer right now.

We make sure your firm answers first - in seconds, at any hour.

To every firm we represent

The counsel’s pledge

  • A direct line to a real person who knows your firm’s account
  • Your inquiries are yours - never resold, never shared with another firm
  • Open reporting - you see every number we see
  • You stay in control of everything we build: your CRM, your site, your data
Cross-examination

Your objections, answered straight.

Fair - most brokers sell the same lead to five firms, and most agencies lock you in and disappear. We don't resell leads: your campaigns and the prospects they bring are exclusive to your firm. And we build the systems your firm runs on - your CRM, your website, your case data - with a direct contact who knows your practice, and the numbers in front of you every step. If a case type isn't working, you'll see it in the reporting.

The opposite, and that's the whole point. Before an inquiry reaches your intake we screen for case type, jurisdiction, and fit - so your consult time goes to prospective clients with an actual matter you can take, not people fishing for free advice or a case outside your practice. We'd rather send you ten real prospects than a hundred tire-kickers.

That's exactly why this works. We write the ads, run the screening, and the intake system answers every inquiry in seconds, follows up automatically, and sends the e-sign retainer - so a prospect gets a fast, professional response even when you're in a hearing. You get qualified prospects and a simple dashboard, not another job.

No. Most of the firms we work with are solo attorneys and small or boutique firms who want a steady flow of exclusive inquiries without going head-to-head with the TV-and-billboard shops. We size the build to where you are now - your practice areas, your jurisdiction, your caseload - not a 50-attorney firm.

No. We plug into what's working - your phone, your calendar, your case-management or intake software if you have one - and only add what's missing, like instant-response intake, e-sign retainers, and automatic follow-up. No rip-and-replace.

Paid campaigns can begin producing screened, exclusive inquiries within the first few weeks, and we review the numbers with you early - if they're not qualifying, we tighten the screening fast. Your website, reviews, and Google ranking keep building underneath, so over time the inquiries get steadier at a lower cost per signed case. Speed and volume vary by practice area and market.

Yes - that's part of the work, not an add-on. We track your cost per qualified inquiry, your intake conversion rate, and your cost per signed case by matter type, then help you decide which case types pay and where to put your budget, so you're funding the work that's actually worth pursuing. We report the numbers; the decisions stay in your control.

The whole thing - the ads and case screening, the intake CRM with instant response and e-sign, your website and Google Business Profile with review building, plus the reporting and cost-per-case consulting that tie it together. One team, end to end, so nothing falls between vendors. And we keep it all within bar advertising rules.

It depends on your practice areas and market - but we'll always tell you the number up front, with no surprise invoices or padded retainers. Most firms start with a focused package and scale as the signed cases prove out. Tell us about your firm and we'll send clear pricing - no obligation.

Get in touch

Ready for a steady flow of qualified, exclusive consults?

Tell us about your firm. One call, and you get a written plan across all four areas - ads and screening, intake, website and reviews, and your cost-per-case numbers - mapped so you can see exactly where your next qualified inquiries come from. No obligation, no hard sell.

  • A real person calls back within one business day
  • Your questions answered in plain English, not agency-speak
  • The plan is in writing - and it stays with you

Prefer email? Send us an email

Leave your detailsStep 1 of 2

Your practice area? *

What best describes your situation?

Your name and contact details come in step 2.

01

Before the call

We study your site, your Google presence, and your market - the homework is done before we dial.

02

The call - 20 to 30 minutes

Plain talk about your practice areas, your intake, and what we’d fix first - in what order, at what cost.

03

The plan is yours

You get it in writing and keep it, whether you retain us or not.

Either way, you’ll leave knowing exactly where your intake leaks.

R.A.S Group

R.A.S Group is a marketing agency, not a law firm. Nothing on this page is legal advice.

© 2026 R.A.S Group. All rights reserved.