- Shopify
- WooCommerce
- DTC brands
- Founder-led
Sell more - and actually keep the profit.
Stop spending more to make the same. We run your ads, your email and SMS, your store, and your numbers - all tracked to real margin - so one-time buyers turn into repeat customers and you scale without bleeding profit.
- You stay in control - store, list, and data
- Every dollar tracked to real margin
- One team, end to end
Every brand hits one of these walls.
Four ways the math goes sideways - and the first thing we’d fix in each. Find yours.
The brand owner’s grind.
Revenue’s up on the dashboard, but the bank account isn’t. You’re great at the product - it’s the math behind selling it that grinds you down.
None of this is a product problem. It’s a numbers problem - and numbers problems are fixable.
Spending more to make the same
– marginAd costs and CAC keep climbing, your ROAS barely covers product and shipping, and every push for growth hands more margin to Meta.
One-time buyers, no second order
– repeat ordersCarts get abandoned, first-time buyers never come back, and with no email or SMS bringing them in to reorder, you’re stuck buying every sale with cold traffic.
No idea what actually makes money
– clarityBetween the iOS attribution mess and a pile of spreadsheets, you can’t tell which ads, products, or customers are profitable - so every budget decision is a guess.
With R.A.S: ads tracked to real margin, automatic email and SMS that turn first orders into repeat ones, and a dashboard with your true CAC, AOV, LTV, and margin - so you fund the winners and cut the rest.
Everything it takes to grow - under one roof.
Not five vendors pointing fingers. One team that runs your paid ads, builds the email and SMS engine that brings buyers back, manages your storefront, and shows you exactly what every ad dollar, product, and customer is really worth.
Paid ads tracked to real profit
Meta, Google & TikTok campaigns built to bring in orders that actually profit - not just a ROAS number on a dashboard. We write and test the creative, then track every dollar back to contribution margin, so you know which ads make money and which to cut.
A flow engine that runs itself
Abandoned-cart recovery, welcome and post-purchase flows, and win-backs over email and SMS - so one-time buyers come back and reorder instead of disappearing into cold traffic. Your customer list and your data stay in your control.
A store built to convert
A fast Shopify or WooCommerce store tuned on the pages that decide the sale, plus a review system that turns real orders into public reviews - so more visitors turn into orders and more orders turn into trust.
Clarity on your numbers
Know your true CAC, AOV, LTV, and margin - then sit down with us to decide which products and channels to scale and which to drop. Not just a dashboard: a partner who helps you read the numbers and price for profit.
We report what founders actually track.
ROAS alone can look great while the bank account shrinks. Every week you get the numbers that drive real decisions - defined the same way every time, visible to you the whole way.
- Revenue
- Product cost
- Shipping & fees
- Ad spend
- What you keep
No mystery ROAS. This is the math we run per product and per channel - before we scale anything.
The tags on your weekly report:
- True CACall-in cost to win a new customer
- Contribution marginprofit after product, shipping & ads
- AOVwhat the average order is worth
- LTVwhat a customer is worth over time
- Repeat ratebuyers who come back for a second order
- Cost per orderwhat one order costs to win
From revenue that doesn’t bank to profit you keep.
Audit
We map your real unit economics - CAC, AOV, LTV, and margin by product and channel - so we both see what’s actually profitable, not just what’s busy.
Build
We set up margin tracking, write and load the ads, wire your email and SMS flows, and tune your store and checkout to convert.
Launch
Ads go live tracked to margin, abandoned-cart and post-purchase flows run on autopilot, and repeat orders start coming back.
Scale
We put budget into the products and channels that profit, cut the ones that don’t, and hand you the dashboard that shows it.
Commerce is physical. We never forget that.
Behind every dashboard number is a bench, a box, and a customer opening it. The marketing has one job: keep this bench busy - profitably.
Plugged into the tools your store already runs on.
We work with the platforms you already use - Shopify, WooCommerce, Klaviyo, your SMS app, your ad accounts - and wire them together so the numbers finally line up. No rip-and-replace.
Flows, checkout tuning, and margin tracking wired straight into your store - no re-platform.
The same engine on WordPress: speed, conversion work, and numbers that finally line up.
We build on the platform you already pay for - Klaviyo-style flows, your SMS app, your list. It stays yours.
Meta, Google, and TikTok run from accounts you own - history, pixels, and data included.
Shopify
WooCommerce
Google Ads
Meta
Instagram
TikTok
Google
HubSpot
Make
Zapier
Google Analytics
ChatGPT
Claude
Gemini
Perplexity
n8n
Run the comparison.
North star
R.A.SContribution margin - what you keep after product, shipping & ads
ROAS-chasing agency: ROAS on a dashboard
Patchwork of freelancers: Whatever each freelancer measures
Scope
R.A.SAds, email & SMS, store, and numbers - one team
ROAS-chasing agency: Ads only, usually
Patchwork of freelancers: Five invoices, nobody owns the outcome
Your data
R.A.SYour store, your list, your ad accounts - always
ROAS-chasing agency: Their ad account, their “system”
Patchwork of freelancers: Scattered across logins
Reporting
R.A.SOpen - you see every number we see, weekly
ROAS-chasing agency: A monthly PDF of screenshots
Patchwork of freelancers: You stitch it together yourself
Focus
R.A.SEcommerce & DTC brands - this is the lane
ROAS-chasing agency: Anyone with a budget
Patchwork of freelancers: Generalists juggling niches
Revenue is a sound.
Profit is a number.
The cha-ching is fun. Keeping it is the business. Let’s go after the number that actually banks.
Built to move the numbers that matter.
ad dollars untracked - every campaign is tied to orders and real margin
unit-economics review with a real person: CAC, AOV, LTV, margin - and what to do about them
team owning ads, email, store, and numbers - no agency ping-pong
The straight-answers pledge
- Your store, your list, your data - everything we build stays yours
- Open reporting - you see every number we see
- A direct line to a real person who knows your account and your margins
- Margin first - if a campaign doesn’t pay for itself, we say it plainly and fix it fast
Questions, answered straight.
Fair - most agencies brag about reach, impressions, and a ROAS number that ignores your actual margin. We track every ad dollar to contribution profit after product and shipping, and we build the systems your business runs on: your store, your CRM, your customer list, your data. You get a direct point of contact who knows your account, and you see the real numbers every step. If something isn’t profitable, you’ll know before we do.
No. A ROAS number means nothing if it doesn’t cover product, shipping, and ad costs. We measure profitable orders and contribution margin - and we’d rather scale a campaign that nets real money than one that looks great in Ads Manager and quietly loses you cash.
That’s the point. We write the ads, build and run the email and SMS flows, tune the store, and handle the reporting. You get a simple dashboard and orders that profit - not another full-time job.
No. Most brands we work with are founder-led and trying to get past a revenue plateau without burning cash to do it - we size the build to where you are now, whether you’re at $30k or $300k a month.
No. We work with your Shopify or WooCommerce store, your email and SMS platform, and your ad accounts - and only add what’s missing. No rip-and-replace, no rebuilding your store from scratch unless you want it.
Flows like abandoned-cart and welcome can start recovering orders within the first couple of weeks, and we review the numbers with you early - if an ad or flow isn’t profitable, we adjust fast. Store and conversion gains build from there, so over time you make more from the same traffic.
Yes - unit economics are part of the work, not an add-on. We map your true CAC, AOV, LTV, and margin by product and channel, then help you decide what to scale, what to cut, and how to price so the growth actually leaves profit.
The whole thing - paid ads, your email and SMS engine, your store and conversion work, plus the unit economics and reporting that tie it together. One team, end to end, so nobody’s pointing fingers.
It depends on your store, your margins, and your goals - but we’ll always tell you the number up front, with no surprise invoices or padded retainers. Most brands start with a focused package and scale as the profit proves out. Tell us about your business and we’ll send clear pricing - no obligation.
Ready to grow profit, not just revenue?
Tell us about your store. A real person gets back to you within one business day - one 20–30 minute call, and you leave with a plan in writing: ads, flows, storefront, and unit economics mapped. No obligation, no hard sell.
What’s your store built on? *
What’s eating your margin?
Your name and contact details come in step 2.
Before we talk
We look at your store, your ads, and your flows first - the call starts from your numbers, not a pitch deck.
The call - 20–30 minutes
Plain talk about what’s leaking margin, what we’d fix first, and what it costs. No jargon, no theater.
The plan is yours
You get it in writing. Run it with us or take it in-house - it’s yours to keep.
No pressure and no hard sell - worst case, you walk away reading your own numbers more clearly.