Built for residential solar companies
- Installers
- Sales orgs
- Door-to-door teams
Put qualified sit-down appointments on your closers' calendars.
Your reps close in the living room - but only if the appointment is real. We run the ads, screen every homeowner for roof, ownership and property type, and book the sit-down straight into your CRM, so your team sells instead of chasing dead leads.
- Screened homeowners only
- Exclusive - never resold
- You stay in control
- Built for solar - installers & sales orgs
- Exclusive appointments - never resold
- Screened before a truck ever rolls
- Open reporting - every number we see
- Reminders running 24/7
Every solar operation hits one of these walls.
Different operations, same destination - closers sitting with real homeowners. Find yours.
The solar sales grind
Your closers are good - an experienced rep sits four households and signs three or four. But that only works when the appointment is real, the homeowner's actually there, and the roof qualifies. Most of what agencies sell you isn't that.
Junk leads that burn the day
No-sitA generic agency sells you confused clicks off a misleading ad - renters, mobile homes, people who never asked about solar. Your rep burns 40 minutes of gas and truck time on a no-sit, and the day's gone.
Bad-fit homes booked by mistake
Dead roofAn appointment gets set on a mobile home, a renter, or a shaded north-facing roof that'll never pencil - nobody screened it first, so your team eats the drive time and the site survey comes back dead.
Clawbacks after you've already paid out
Clawed backA deal cancels or fails the sizing survey after the M1 commission already went out, the paperwork was wrong the first time, and the chargeback lands on you - while the approval crawls and your cash sits stuck.
- Only screened homeowners on real, ownable roofs reach your closers
- Booked straight into your CRM, onto a closer’s calendar
- Paperwork right the first time - through approval without the chase
With R.A.S, only screened homeowners on real, ownable roofs reach your closers - booked straight into your CRM, with paperwork that's right the first time so it sails through approval and pays out fast.
Solar teams that stopped buying junk.
Fresno, CA“Show rate more than doubled.”
“We were burning $200+ per lead and half never answered the phone. Now my reps only drive to homeowners who actually own the roof and asked for the visit. Show rate more than doubled.”
San Antonio, TX“Guys are closing more and quitting less.”
“I run 12 reps. Before, they spent mornings knocking doors for maybe 2 sits a day. Now they start the day with booked appointments on the calendar. Guys are closing more and quitting less.”
Orlando, FL“Saved us a fortune in windshield time.”
“Roofing plus solar means every appointment has to count. They screen for roof condition before booking, so my guys stopped driving out to homes that need a full re-roof first. That alone saved us a fortune in windshield time.”
Albuquerque, NM“No more guessing.”
“I’ve tried three lead vendors. Same recycled names every time. This is different - the appointments are ours, booked on our calendar, and I can see every number in the CRM myself. No more guessing.”
Las Vegas, NV“I couldn’t have scaled off my own knuckles.”
“Went from door knocking myself to running my own crew in a year. The booked sits are what made it possible - I couldn’t have scaled off my own knuckles. Wish I’d found these guys sooner.”
Phoenix, AZ“My average ticket went up, not just my volume.”
“Battery upsells only happen when you’re sitting with the right homeowner. These appointments come pre-screened - owners, decent roof, real interest. My average ticket went up, not just my volume.”
Every review here is from a real R.A.S Group client, shared with their permission.
From junk leads to booked sit-downs
Audit
We map your service area, your sit and close rates, your real cost per deal, and exactly which homes are worth a truck roll - and which to filter out.
Build
We write the ads, set up the screening questions, wire your CRM and dispatching, and stand up the website and reviews - all around how your closers actually sell.
Launch
Screened homeowner appointments start landing on your reps' calendars, with reminders and follow-up running on autopilot to cut no-shows.
Scale
We pour budget into the zip codes and offers that book real sits, tighten the filters that protect your team's time, and hand you the numbers to prove it.
Everything it takes to fill the calendar under one roof
Not five vendors pointing fingers when the appointments don't show. One team that runs your ads, screens and books the homeowner, manages your online presence, and shows you the real cost of every sit and every signed deal.
Appointments, not just leads
Paid ads on Meta, Google & TikTok built to book face-to-face appointments - not collect clicks. We write the ads, then screen every homeowner for ownership, property type, roof condition and bill size, so mobile homes, renters and tire-kickers get disqualified before your rep ever loads the truck.
Sit-downs booked straight into your CRM
A CRM plus custom-built automations and dashboards shaped around how your floor actually runs - dispatching drops the qualified appointment straight onto a closer's calendar, reminders cut the no-shows, and simple playbooks keep the sizing survey and paperwork right the first time, not chased after the fact.
A name homeowners trust on the doorstep
A fast website, a dialed-in Google Business Profile, and local SEO built to put you in the map pack a skeptical homeowner checks before the sit - plus GEO, so when they ask ChatGPT or Google AI which installer to trust, your company is the answer. Real customer reviews keep growing underneath.
Real cost per sit and per deal
Know your true cost per appointment, your sit rate, your close rate, and what a clean install actually nets after clawbacks - then sit down with us to decide where to spend. Not just a dashboard: a partner who helps you read it.
your true cost per sit-down - and what a clean install nets after clawbacks
Cost per sit · show rate · close rate · cost per deal
We don’t climb roofs. We keep the crews that do fully booked.





Facts by design - and the numbers we report weekly.
appointments shared or resold - ever
screening checks before a truck rolls: ownership, property type, roof condition, bill size
confirmations, reminders, and follow-up protecting every booked sit
ad spend divided by appointments that actually sat - the number that decides where budget goes
booked sits your reps actually got in front of - the metric no lead vendor will show you
sits to signed deals, by rep and by zip - so you coach and spend where it pays
what a deal really costs to win, clawbacks included - in plain numbers
The spec sheet.
Who sits the appointment
R.A.SYour closer. Only yours - never resold.
Lead vendors: Whoever dials the shared lead first
Generalist agency: They send clicks, not sits
Screening before a truck rolls
R.A.SOwnership, property type, roof, bill - every time
Lead vendors: A form fill, if that
Generalist agency: Not their problem
Speed to lead
R.A.SAuto text-back in seconds, 24/7
Lead vendors: You’re on your own
Generalist agency: Office hours
No-show protection
R.A.SConfirmations + reminders until the sit
Lead vendors: None - you eat the truck roll
Generalist agency: Not measured
Plugged into the tools that book sit-downs
We work with the platforms you already use - and the ones that put screened homeowners on your reps' calendars.
Google Ads
Meta
Instagram
TikTok
Google
HubSpot
Make
Zapier
Google Analytics
ChatGPT
Claude
Gemini
Perplexity
n8n
The whole point
Your closers sell. We fill the calendars.
Answered straight - no fine print.
Fair - most agencies sell you a list of clicks and vanish, and half of it is renters and confused people who never asked about solar. We don't sell leads, we book screened appointments: real homeowners on ownable roofs, dropped into your CRM. You stay in control of your data, you have a direct contact who knows your account, and you see the cost of every sit and every signed deal. If it's not booking sits, you'll know before we do.
That's the whole point of the screen. Before an appointment is ever set, we filter for homeownership, property type (mobile homes out), roof condition and bill size - so your closers sit real, qualified homeowners, not the time-wasters a generic agency would've booked by mistake.
You shouldn't have to. We write the ads, run the screening, book the sit-downs onto your calendar, send the reminders, and handle the reporting. Your team just shows up and closes - we hand you a simple dashboard, not another job.
No. Most of who we work with are local installers and growing sales orgs who are sick of paying for junk leads. We size the build to your service area and headcount now - whether that's three closers or thirty.
No. We plug into what's working - your CRM, your dialer, your calendar - and only add what's missing, like the screening and dispatching that get a qualified homeowner onto a rep's schedule. No rip-and-replace.
Paid campaigns can start booking screened sit-downs within the first few weeks, and we review the numbers with you early - if the sits aren't qualifying, we tighten the filters fast. Your website and Google reviews keep building underneath, so over time you book more sits at a lower cost per appointment.
Yes - that's part of the work, not an add-on. We track your true cost per sit, your sit and close rates, and what a clean install nets after clawbacks, then help you decide where to spend so you're funding the zip codes and offers that actually pay.
The whole thing - the ads and screening, a CRM with custom-built automations and dashboards that book the appointment, your website, local SEO and GEO content so both Google and AI search send homeowners your way, plus the reporting that ties it together. One team, end to end, so nobody points fingers when a sit doesn't show.
It depends on your market and how many closers you're feeding - but we'll always tell you the number up front, with no surprise invoices or padded retainers. Most companies start with a focused package and scale as the sits prove out. Tell us about your operation and we'll send clear pricing - no obligation.
Last light of the day
Ready to keep your closers in front of real homeowners?
One call maps your ads and screening, the CRM and dispatching that book the sit, your web presence, and the numbers behind every appointment - in writing, no obligation.
Tell us about your operation.
A real person calls back within one business day. One 20–30 minute call, and you get the plan in writing - ads and screening, CRM and dispatching, web presence, and the numbers behind every sit. No obligation, no hard sell.
What do you run? *
What’s hurting most right now?
Your name and contact details come in step 2.
Before we call
We do the homework first - your ads, your Google presence, your service area, and who you’re up against.
The call - 20–30 minutes
Plain talk about your sit rate, your cost per deal, and what we’d fix first. No deck, no script.
The plan is yours
You get it in writing and it stays yours - whether we work together or not.
No pressure and no hard sell. Worst case, you leave with a sharper picture of your own numbers.


