Built for residential solar companies

  • Installers
  • Sales orgs
  • Door-to-door teams

Put qualified sit-down appointments on your closers' calendars.

Your reps close in the living room - but only if the appointment is real. We run the ads, screen every homeowner for roof, ownership and property type, and book the sit-down straight into your CRM, so your team sells instead of chasing dead leads.

  • Screened homeowners only
  • Exclusive - never resold
  • You stay in control
  • Built for solar - installers & sales orgs
  • Exclusive appointments - never resold
  • Screened before a truck ever rolls
  • Open reporting - every number we see
  • Reminders running 24/7
Which one is you?

Every solar operation hits one of these walls.

Different operations, same destination - closers sitting with real homeowners. Find yours.

Sound familiar?

The solar sales grind

Your closers are good - an experienced rep sits four households and signs three or four. But that only works when the appointment is real, the homeowner's actually there, and the roof qualifies. Most of what agencies sell you isn't that.

What gets sold as “leads”

Junk leads that burn the day

No-sit

A generic agency sells you confused clicks off a misleading ad - renters, mobile homes, people who never asked about solar. Your rep burns 40 minutes of gas and truck time on a no-sit, and the day's gone.

Bad-fit homes booked by mistake

Dead roof

An appointment gets set on a mobile home, a renter, or a shaded north-facing roof that'll never pencil - nobody screened it first, so your team eats the drive time and the site survey comes back dead.

Clawbacks after you've already paid out

Clawed back

A deal cancels or fails the sizing survey after the M1 commission already went out, the paperwork was wrong the first time, and the chargeback lands on you - while the approval crawls and your cash sits stuck.

What reaches your closers instead
  • Only screened homeowners on real, ownable roofs reach your closers
  • Booked straight into your CRM, onto a closer’s calendar
  • Paperwork right the first time - through approval without the chase

With R.A.S, only screened homeowners on real, ownable roofs reach your closers - booked straight into your CRM, with paperwork that's right the first time so it sails through approval and pays out fast.

From the field

Solar teams that stopped buying junk.

Frank D., solar installation client of R.A.S GroupFresno, CA

“Show rate more than doubled.”

“We were burning $200+ per lead and half never answered the phone. Now my reps only drive to homeowners who actually own the roof and asked for the visit. Show rate more than doubled.”
Frank D.Solar Installation · Fresno, CA
Marcus J., solar sales client of R.A.S GroupSan Antonio, TX

“Guys are closing more and quitting less.”

“I run 12 reps. Before, they spent mornings knocking doors for maybe 2 sits a day. Now they start the day with booked appointments on the calendar. Guys are closing more and quitting less.”
Marcus J.Solar Sales · San Antonio, TX
Angela P., roofing & solar client of R.A.S GroupOrlando, FL

“Saved us a fortune in windshield time.”

“Roofing plus solar means every appointment has to count. They screen for roof condition before booking, so my guys stopped driving out to homes that need a full re-roof first. That alone saved us a fortune in windshield time.”
Angela P.Roofing & Solar · Orlando, FL
Luis G., residential solar client of R.A.S GroupAlbuquerque, NM

“No more guessing.”

“I’ve tried three lead vendors. Same recycled names every time. This is different - the appointments are ours, booked on our calendar, and I can see every number in the CRM myself. No more guessing.”
Luis G.Residential Solar · Albuquerque, NM
Tyler S., solar installation client of R.A.S GroupLas Vegas, NV

“I couldn’t have scaled off my own knuckles.”

“Went from door knocking myself to running my own crew in a year. The booked sits are what made it possible - I couldn’t have scaled off my own knuckles. Wish I’d found these guys sooner.”
Tyler S.Solar Installation · Las Vegas, NV
Derrick W., solar & battery storage client of R.A.S GroupPhoenix, AZ

“My average ticket went up, not just my volume.”

“Battery upsells only happen when you’re sitting with the right homeowner. These appointments come pre-screened - owners, decent roof, real interest. My average ticket went up, not just my volume.”
Derrick W.Solar & Battery Storage · Phoenix, AZ

Every review here is from a real R.A.S Group client, shared with their permission.

How it works

From junk leads to booked sit-downs

01

Audit

We map your service area, your sit and close rates, your real cost per deal, and exactly which homes are worth a truck roll - and which to filter out.

02

Build

We write the ads, set up the screening questions, wire your CRM and dispatching, and stand up the website and reviews - all around how your closers actually sell.

03

Launch

Screened homeowner appointments start landing on your reps' calendars, with reminders and follow-up running on autopilot to cut no-shows.

04

Scale

We pour budget into the zip codes and offers that book real sits, tighten the filters that protect your team's time, and hand you the numbers to prove it.

Your complete partner

Everything it takes to fill the calendar under one roof

Not five vendors pointing fingers when the appointments don't show. One team that runs your ads, screens and books the homeowner, manages your online presence, and shows you the real cost of every sit and every signed deal.

Paid ads + screening

Appointments, not just leads

Paid ads on Meta, Google & TikTok built to book face-to-face appointments - not collect clicks. We write the ads, then screen every homeowner for ownership, property type, roof condition and bill size, so mobile homes, renters and tire-kickers get disqualified before your rep ever loads the truck.

4 checksownership, property type, roof condition, bill size - before a rep ever loads the truck
CRM & dispatch

Sit-downs booked straight into your CRM

A CRM plus custom-built automations and dashboards shaped around how your floor actually runs - dispatching drops the qualified appointment straight onto a closer's calendar, reminders cut the no-shows, and simple playbooks keep the sizing survey and paperwork right the first time, not chased after the fact.

<60 secautomatic text-back the moment a homeowner raises a hand - before they cool off
Web & Google

A name homeowners trust on the doorstep

A fast website, a dialed-in Google Business Profile, and local SEO built to put you in the map pack a skeptical homeowner checks before the sit - plus GEO, so when they ask ChatGPT or Google AI which installer to trust, your company is the answer. Real customer reviews keep growing underneath.

3-Packthe Google map spots, the review wall, and the AI answer a skeptical homeowner checks before the sit
Numbers

Real cost per sit and per deal

Know your true cost per appointment, your sit rate, your close rate, and what a clean install actually nets after clawbacks - then sit down with us to decide where to spend. Not just a dashboard: a partner who helps you read it.

$ / sit

your true cost per sit-down - and what a clean install nets after clawbacks

Cost per sit · show rate · close rate · cost per deal

Your world, not ours

We don’t climb roofs. We keep the crews that do fully booked.

Panels on, trucks rolling
Panels on, trucks rolling
On the roof
On the roof
Walking the roofline
Walking the roofline
Another array live
Another array live
The sit-down
The sit-down
Installer math

Facts by design - and the numbers we report weekly.

0

appointments shared or resold - ever

4

screening checks before a truck rolls: ownership, property type, roof condition, bill size

24/7

confirmations, reminders, and follow-up protecting every booked sit

Your numbers, reviewed together - every week
On your weekly report
Cost per sit-down

ad spend divided by appointments that actually sat - the number that decides where budget goes

Show rate

booked sits your reps actually got in front of - the metric no lead vendor will show you

Close rate

sits to signed deals, by rep and by zip - so you coach and spend where it pays

Cost per signed deal

what a deal really costs to win, clawbacks included - in plain numbers

Read before you buy leads again

The spec sheet.

Who sits the appointment

R.A.SYour closer. Only yours - never resold.

Lead vendors: Whoever dials the shared lead first

Generalist agency: They send clicks, not sits

Screening before a truck rolls

R.A.SOwnership, property type, roof, bill - every time

Lead vendors: A form fill, if that

Generalist agency: Not their problem

Speed to lead

R.A.SAuto text-back in seconds, 24/7

Lead vendors: You’re on your own

Generalist agency: Office hours

No-show protection

R.A.SConfirmations + reminders until the sit

Lead vendors: None - you eat the truck roll

Generalist agency: Not measured

Plugged in

Plugged into the tools that book sit-downs

We work with the platforms you already use - and the ones that put screened homeowners on your reps' calendars.

  • Google AdsGoogle Ads
  • MetaMeta
  • InstagramInstagram
  • TikTokTikTok
  • GoogleGoogle
  • HubSpotHubSpot
  • MakeMake
  • ZapierZapier
  • Google AnalyticsGoogle Analytics
  • ChatGPTChatGPT
  • ClaudeClaude
  • GeminiGemini
  • PerplexityPerplexity
  • n8nn8n

The whole point

Your closers sell. We fill the calendars.

Fair questions

Answered straight - no fine print.

Fair - most agencies sell you a list of clicks and vanish, and half of it is renters and confused people who never asked about solar. We don't sell leads, we book screened appointments: real homeowners on ownable roofs, dropped into your CRM. You stay in control of your data, you have a direct contact who knows your account, and you see the cost of every sit and every signed deal. If it's not booking sits, you'll know before we do.

That's the whole point of the screen. Before an appointment is ever set, we filter for homeownership, property type (mobile homes out), roof condition and bill size - so your closers sit real, qualified homeowners, not the time-wasters a generic agency would've booked by mistake.

You shouldn't have to. We write the ads, run the screening, book the sit-downs onto your calendar, send the reminders, and handle the reporting. Your team just shows up and closes - we hand you a simple dashboard, not another job.

No. Most of who we work with are local installers and growing sales orgs who are sick of paying for junk leads. We size the build to your service area and headcount now - whether that's three closers or thirty.

No. We plug into what's working - your CRM, your dialer, your calendar - and only add what's missing, like the screening and dispatching that get a qualified homeowner onto a rep's schedule. No rip-and-replace.

Paid campaigns can start booking screened sit-downs within the first few weeks, and we review the numbers with you early - if the sits aren't qualifying, we tighten the filters fast. Your website and Google reviews keep building underneath, so over time you book more sits at a lower cost per appointment.

Yes - that's part of the work, not an add-on. We track your true cost per sit, your sit and close rates, and what a clean install nets after clawbacks, then help you decide where to spend so you're funding the zip codes and offers that actually pay.

The whole thing - the ads and screening, a CRM with custom-built automations and dashboards that book the appointment, your website, local SEO and GEO content so both Google and AI search send homeowners your way, plus the reporting that ties it together. One team, end to end, so nobody points fingers when a sit doesn't show.

It depends on your market and how many closers you're feeding - but we'll always tell you the number up front, with no surprise invoices or padded retainers. Most companies start with a focused package and scale as the sits prove out. Tell us about your operation and we'll send clear pricing - no obligation.

Last light of the day

Ready to keep your closers in front of real homeowners?

One call maps your ads and screening, the CRM and dispatching that book the sit, your web presence, and the numbers behind every appointment - in writing, no obligation.

Book your slot

Tell us about your operation.

A real person calls back within one business day. One 20–30 minute call, and you get the plan in writing - ads and screening, CRM and dispatching, web presence, and the numbers behind every sit. No obligation, no hard sell.

Leave your detailsStep 1 of 2

What do you run? *

What’s hurting most right now?

Your name and contact details come in step 2.

01

Before we call

We do the homework first - your ads, your Google presence, your service area, and who you’re up against.

02

The call - 20–30 minutes

Plain talk about your sit rate, your cost per deal, and what we’d fix first. No deck, no script.

03

The plan is yours

You get it in writing and it stays yours - whether we work together or not.

No pressure and no hard sell. Worst case, you leave with a sharper picture of your own numbers.