R.A.S Group
E-commerce

From first click to repeat order - everything in sync

Revenue on a dashboard is not the same as money in the bank. We give online stores one connected engine: a store tuned on the pages that decide the sale, inventory and orders that sync in real time, flows that bring buyers back for the second order, and ads tracked past ROAS to contribution margin - after product and shipping. You focus on the product - the system handles the rest.

Shopify & WooCommerceAds tracked to contribution marginEmail, SMS & WhatsApp flows
In short

Ecommerce is measured by profit after shipping, returns and ads, not by revenue. We work with online stores across the whole chain: an ecommerce marketing agency running Shopify marketing and WooCommerce campaigns measured by contribution margin rather than ROAS alone, abandoned cart recovery and retention automation, an ecommerce CRM that unifies orders and support, and integrations with Shopify, WooCommerce, inventory and accounting.

Industry challenges

Sound familiar?

The more your store sells, the more the math behind selling grinds you down. Three pain points we see in nearly every brand:

  • Spending more to make the same

    Ad costs and CAC keep climbing, ROAS barely covers product and shipping - and every push for growth hands more of your margin to the ad platforms.

  • One-time buyers, no second order

    Carts get abandoned, first-time buyers never come back, and with no flows bringing them in to reorder, you are buying every single sale with cold traffic.

  • No idea what actually makes money

    Attribution is a mess, the dashboards disagree, and you cannot tell which ads, products, or customers are profitable - so every budget decision is a guess.

Here's what it looks like with us

Store, inventory, flows, and campaigns - one connected system: abandoned carts get an automatic reminder, first orders turn into repeat ones, and every ad dollar is tracked to real margin - so you fund the winners and cut the rest.

Typical results

What happens when everything is connected

0%

of abandoned carts return to complete a purchase with an automated recovery flow

0%

fewer repeat support inquiries once order and shipping updates go out automatically

0×

return on ad spend after connecting full measurement from ad impression to margin

* Figures represent typical results from projects in this industry - actual outcomes vary by organization.

Integrations

Connects with what you already use

Your store connects to your entire sales and marketing stack - commerce platforms, advertising channels, and the automation tools that power a modern online store.

Shopify
WooCommerce
WhatsApp
Meta
Instagram
TikTok
Google Ads
Google Analytics

Questions, answered

Not by ROAS alone but by contribution margin: revenue minus product cost, shipping, returns and ad spend, per campaign and per product. We build that report and manage the advertising against it.

With a reminder sequence by email, SMS and WhatsApp within an hour of abandonment, stores typically recover a meaningful share of abandoned carts. It is almost always the cheapest revenue in the store.

Once there are more than a few dozen orders a month, yes. The CRM unifies orders, support tickets and purchase history, and lets you send each customer the right offer at the right time. That is what builds customer retention instead of buying every sale again with ads.

Both, and custom-built stores too. Inventory, fulfillment and accounting integrations are available for every platform.

We prepare in advance: separate ad budgets, automations for support volume, load testing on the store and synced inventory. Preparation that starts two months out is the difference between a sales peak and a support peak.

● Get in Touch

Tell us about your business challenge

Share what your business needs - we'll come back with a tailored solution.

  • Response within one business day
  • Free first discovery call
  • No commitment, no fine print
Prefer email? info@rasgroup.io